SEO is an acronym for “search engine optimization. The goal of SEO is to optimize your content and web design to maximize your chances of showing up on the first page of all major search engines, such as Google, Yahoo and Bing. M’agency follows a strict SEO standard that is set by each different search engine in order to maximize your online exposure. Our job is to stay up to date on the updates and changes made by these online search engines in order to maintain your company’s SEO to the highest standard.
“Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site’s user experience and performance in organic search results.” ~ Google
To achieve successful SEO for our clients, we use a four-pronged process:
- Standardize NAP info across the web. NAP is your name address phone number. We go through the Internet with a fine-toothed comb in order to make sure all of your contact and company information is consistent throughout the web.
- Get high quality reviews on your website through an established process.
- Produce top-notch content with proven on page SEO.
- Integrate high quality, non-spam backlinks throughout your website.
There are a lot of shady SEO companies out there. Some of which use practices that put your long term visibility at risk. Others that take your money and don't do any real work for you. We want to assure you that we will see you as a partner. Our goal is to work hard for you and help you increase your business value. Below is a detailed outline of what we do for our clients on a monthly basis. We pride ourselves in doing great work and and helping you understand the process along the way.
Tools Installed (premium & standard)
Our development team will install Google Analytics along with both Google and Bing Webmaster tools onto your website.
Site Audits (all plans)
Your site is checked for broken links, duplicate content, site speed etc.
Keyword Research (premium & standard)
We research your industry and location to find the best keyword phrases to optimize for.
On-page Optimization (premium & standard)
We ensure your website content is up to par. A thoroughly optimized site is the foundation to a strong SEO strategy.
Competitive Audit & Analysis (all plans)
We take a look at your Google My Business listing along with your website and compare it to your competitors. We’ll see what your completion is doing to rank and will put a plan in place to help your site outperform theirs.
Backlink Analysis (premium & standard)
Our team looks at your existing backlinks to make sure they are relevant and useful. We will then work to remove any that may penalize your site.
NAP Consistency (all plans)
Our visibility team will search the web for your current local business citations, check that your name, address & phone number are all consistent and develop a plan for moving forward.
Rank & Citation Tracking (all plans)
We’ll run a baseline report for both your citations and keywords and begin to claim & manage your online directories and top data aggregators.
Reporting (all plans)
We’ll set up monthly reporting that will keep you informed of your site analytics along with how you’re ranking in the search engines.
SECOND MONTH & BEYOND
Articles & Blogs (premium & standard)
Our credibility team will produce high quality articles that will either be posted as a blog on your site or submitted to another credible site related to your industry with a link back to your site.
Citation Building (premium & standard)
Our visibility team will, on an ongoing basis, handpick the best citations for your business and manually submit the appropriate information such as pictures, descriptions, hours, etc.
Credibility Management (all plans)
We set you up with a dashboard with real time reporting that will monitor your online reputation as well as provide you with the tools you need to increase the number of online positive reviews to sites like Google Maps, Yelp, Facebook, etc.
Social Media (premium)
The same team we have working on your blogs develops a consistent Social Media strategy complete with posting schedule, engagement monitoring and insight monitoring.
Email Newsletter (premium)
A monthly email newsletter is sent on your behalf highlighting your latest blogs content, a message from your office and/or specials relating to your service.